Over the past 8 years, we have researched and analyzed the most common areas of project miscommunication and breakdown. This exhaustive study has yielded our "Project Methodology." The result is dynamic design with powerful results, and a consistent track record of producing the right website, logo, brochure, advertising and package design solutions for Nashville, North America and the world - on time and on budget. Each project is broken down into five critical stages: click on the boxes below for information on each stage.
Effective design begins at the initial corporate interview level, provided the right questions are asked and the company's strategies, future and culture are fully outlined. By focusing considerable time at the genesis of each project to fully understanding our clients and their future visions, we consistently produce powerful, effective solutions. During this critical stage, PFM addresses and collects data in the following areas:
- Narrate and complete Needs Based Analysis
- Define company vision, culture
- Assess company 3, 5 and 10 year plans
- Define current customer perception, response (modified swot analysis)
- Outline personal/project goals, determine key revenue generators
- Determine optimum working procedures
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Once we have successfully narrated the clients goals, future vision and conditions of satisfaction, we analyze all of the data to strategize the best plan of implementation. By synthesizing this information we often find that the client concludes that the solution they thought they needed isn’t the most effective for their needs. By developing TRUST with our clients, we are able to successfully help them make powerfully effective decisions.
- Analyze/determine appropriate courses of action
- Develop marketplace competition research, create all sales strategies
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Once Pure Fusion Media has determined the needs of the client, we present our design and branding solutions in both visual and written formats. Each proposed solution is checked against the client's personal and project goals, and a narrative is created around each concept. This ensures that the directions we've suggested are targeted and providing our clients confidence that their logo brand, website design, brochure, design, package design is more than just a "pretty" product. We make sure each proposed design is strong enough to stand alone; because our solutions are so well qualified, our clients are often torn between our proposed designs: consider the following three package design concepts for Nashville promotional product company, Delk.
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By utilizing an exhaustive research model prior to design, our designers have a clear visual picture of the solutions they will be creating. Once the design process has begun, each design solution is measured according to the client’s needs and Conditions of Satisfaction. All of our client's design work is available online under password protection, allowing for immediate viewing and critique.
- Development of design solutions
- Online proofing for viewing, quick modification
- Production of media-ready files
- Coordination with printers, media operations
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Once a project has been completed, its effectiveness is determined by the impact it has on the potential customer, the company, and the competition. Each Condition of Satisfaction is checked for successful completion. During this satisfaction interview, the entire process is analyzed and any areas of concern or future requests are determined.
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