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Challenge: To examine the current state of their brand and make radical changes in both design direction and business operations. Solution: After extensive interviews and market research and numerous iterations to the Needs Based Analysis questionnaires, PFM decided that amongst all the work that needed to be completed on the fastly fading brand, the logo itself was still powerful enough to remain. Genisys had built a multi-million dollar operation with the existing logo and PFM felt the recognition in the marketplace was too strong to dissolve the look. Once that was determined PFM was set on improving it.
The first factor was to redevelop the look, adding strength to the existing brand. Lines were added around the logo to show the strength and precision of the Genisys offer, and the tagline "we understand I.T." was developed to further add strength to the visual offer.
The stationery was developed with a much cleaner and polished look adding to the professionalism of the operation. Once PFM began to tackle the communication pieces, it was determined through our consulting services that The Genisys Group operation need to reshape the way it presented its offer to the marketplace. After the new methodology was set in place, numerous other pieces were created.
The Result: The Genisys Group not only has a powerful new identity system, but has developed new business operations around the strategies developed by PFM. The look is so solid, and the direction so precise that two different high-level individuals from similar operations are considering leaving their current companies to come work with The Genisys Group, based on the website alone! PFM is now in conversation with The Genisys Group on further areas of business operations consulting. The Genisys Group's website: www.teamggi.com Pure
Fusion Media, Inc. |
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