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Inspiration… It’s a powerful word. As creatives, we thrive on it; we need inspiration like we need air. Many times without inspiration, our work, and our agencies, fall flat. The Webster 1828 dictionary describes inspiration as: “The infusion of ideas or directions by the supposed deities…” Wherever it comes from,...
One of the most potent storytelling aspects of your company occurs through your company’s logo branding. “Wait,” you might say, “isn’t logo branding part of the Design section of this blog?” This is true for a majority of the logos created in the global marketplace. They are aesthetic icons, fashioned with the name of the company, in (hopefully) an interesting font.
But great branding equates to visual storytelling. A well-developed brand tells the story of the company. Superb designers are visual – and visceral – storytellers...
Your physical body wants to rest in a state of “homeostasis.” – a level of physiologic comfort that retains the biological status quo. The couch potato not only enjoys his own relaxed comfort; his body revels in that same state. Should the couch potato decide to get off that couch and exercise, the body goes through shocking moments of perturbations...
